Feb 042010

According to a blog post on the New York Times, Amazon just bought a start-up touch-screen company (Touchco).  What does this mean for the Kindle Reader?  Can you say complete make over!?

Touchco uses a technology called interpolating force-sensitive resistance, which it puts into displays that can be completely transparent and could cost as little as $10 a square foot. The capacitive touch screens used in Apple’s iPad and iPhone are considerably more expensive. Unlike those screens, the Touchco screens can also detect an unlimited number of simultaneous touch points.

 Touchco’s technology uses resistors that are sensitive to different levels of pressure. It has said that its screens can distinguish between the touch of a finger and the pressure of a pen or similar pointing device. The company had designed its technology to work well with full-color LCD screens, similar to those used in the iPad and Hewlett-Packard’s coming line of tablet PCs.

Amazon may try to replace the physical keyboard (maybe even do away with E Ink technology) and introduce color to the Kindle.   The newly acquired technology is badly needed to stay competitive against the flood of eBook readers and tablets (e.g. Apple iPad) that provide more advanced functions.  Look for future Kindles to incorporate full-color LCD touch screen which support both hand touch or other pointing devices (e.g. stylus pen) for navigation and noting taking capabilities.

Is Amazon heading the right direction by moving away from dedicated eReader and E Ink?  They may not have a choice as they move from market leader to playing catch-up!

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  One Response to “Amazon Buys Touch-Screen Start-Up to Revamp Kindle?”

  1. […] platforms (iPhone, Blackberry, pc, and Android likely next), purchase of touch technology company (Touchco), patent deal with Microsoft, increased revenue sharing with publishers and authors, trying to […]

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