In an act that’s sure to trigger the ebook reader price wars, Barnes & Noble is offering a $50 gift card when you purchase its $259 Nook eBook Reader.
Although this technically is not a price cut, it puts pressure on Amazon to reduce the price of the $259 Kindle or throw in a sweetner such as a free Kindle cover or free Kindle gift card (neither the Kindle or Nook are supplied with a protective carrying cover). This is excellent news for consumers as we head into the important Father’s Day and school graduation buying season.
“The company will provide a free $50 Barnes & Noble gift card with any Nook eBook Reader purchase through Barnes & Noble and Best Buy,” the press release notes. “Recipients can instantly stock up on their great summer reads, choosing from the expansive Barnes & Noble eBookstore, or show their style with a Nook accessory.” The Barnes and Noble website site claims the gift card is a “limited-time offer”.