Jul 202010

On 19th July 2010 Jeff Bezos, CEO of Amazon.com, announced, “We’ve reached a tipping point with the new price of Kindle–the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189.”

He further added, “In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books–astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months.”

Over the past three months, Amazon.com sales of Kindle ebooks have outstripped sales of physical hardcover books by 43%. Over the past 4 weeks, for every 180 Kindle ebooks Amazon.com has sold, it has sold 100 physical hardcover books . This is across Amazon.com’s entire U.S. book business and includes sales of physical books where there is no Kindle edition. Free Kindle books are excluded and if they had been included would make the number even higher.

Amazon.com sold more than 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. The Association of American Publishers’ latest data reports that e-book sales grew 163 percent in the month of May 2010 and 207 percent year-to-date through May. Kindle ebook sales in May and year-to-date through May exceeded those growth rates.

Currently, some of the top 5 authors in the bestselling list include Charlaine Harris, Stieg Larsson, Stephenie Meyer, James Patterson, and Nora Roberts; each have sold more than 500,000 Kindle ebooks.

This news sounds very encouraging and it shows that the shrewd decision to lower the price point of the Kindle ebook reader to $189 has removed the potential threat of the “Kindle-killer”, Apple iPad. It is very interesting to note that Amazon did not waste any time to release the Kindle application for the iPad when the iPad had its debut and due to very clever marketing it appears that they have successfully poached many customers from using iBooks in favor of Kindle ebooks.

The Kindle device differs from the Apple iPad mainly in the screen technology, battery life, capabilities, price and weight. The Kindle uses an e-Ink screen which is black and white, it has no backlight, and it’s meant to provide the experience of reading a normal book. The e-Ink screen is low power, giving the Kindle weeks of battery life, compared to up to 10-hours of battery power for an Apple iPad. The iPad uses LCD technology in its touchscreen and has LED (light emitting diode) backlights, which utilize more power. In addition to its use for reading ebooks, the iPad is also a small tablet computer with internet surfing and video capabilities.

If you decide to invest in a Kindle this summer for an absorbing read outdoors, be sure to invest in a Kindle cover or case to protect your device. Take a pick from our Top 10 Kindle Covers and Cases. On the other hand, should you decide to use the Kindle app on the iPad, come and check out the Top 10 iPad Covers and Cases.

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