May 112011

After many rumors, Amazon has at last released an ad subsidized KindleKindle Wi-Fi. In doing so, Amazon have cleverly introduced another price point that breaks the $100 barrier. The up front cost is just above $100 but with the Special Offers, the total cost is well below $90 and could be lower if future Special Offers are taken up.

The ads not very don’t appear too intrusive. Kindle with Special Offers ads only appear on the Kindle screensaver and Home screen footer—they don’t interrupt reading promises Amazon. Initial “Special Offers” include:

  • $10 for $20 Amazon Kindle Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • And just in time for the summer – $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

The sponsored screensavers are selected by Kindle owners voting their preferences via AdMash. The ones preferred most by customers qualify to become sponsored screensavers.


On 25 May 2011 Amazon announced Kindle 3G with Special Offers for $164.


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