Dec 222011

Barnes & Noble reports that its award-winning NOOK family – the highly acclaimed NOOK Tablet, the NOOK Color and the NOOK Simple Touch – are among the hottest gift items this year.

“We created the highest quality line of reading and entertainment devices at the greatest value for customers,” said William Lynch, Chief Executive Officer of Barnes & Noble. “And our record-breaking NOOK Tablet, NOOK Color and NOOK Simple Touch sales thus far this holiday are a testament to that,” The new NOOK Tablet, with the best entertainment displayed in stunning VividView, for just $249 and the incredibly popular, newly updated NOOK Color at the low price of just $199. NOOK Color recently underwent its largest-ever software update adding over 100 feature enhancements, access to top video and music services, popular apps, comics and more. In addition, NOOK Simple Touch has the most advanced E Ink display with lightning-fast page turns, plus a best-in-class battery life that is great for people who love to read for long stretches – up to two months with an hour of reading a day, all on a single charge with no annoying ads for just $99. Clearly, Barnes & Noble are digging at Amazon Special Offer Kindle.

Continuing with dissing Amazon, Lynch said “While other recently announced tablets have incurred quality issues with customers, NOOK Tablet is receiving tremendous customer ratings and early feedback from users. In these last few days of holiday shopping, we invite customers to go into their local Barnes & Noble and see for themselves why NOOK Tablet has become one of this season’s hottest gifts.”

The success of Barnes & Noble’s NOOK devices is driving demand for Barnes & Noble content over the prior year. NOOK Books are also increasing in popularity as a companion gift to NOOK devices, with top gifted titles including The Help, Steve Jobs, The Hunger Games Trilogy, The Hunger Games and 11/22/63, the newest title from bestselling author Stephen King.

To make last-minute shopping decisions even easier, Barnes & Noble is delivering an amazing trade-in offer for their in-demand and award-winning family of NOOK devices. Through December 24, 2011, customers can visit any Barnes & Noble bookstore and trade in their NOOK 1st Edition when they purchase any new NOOK device, and receive a $50 Barnes & Noble gift card free.

What’s more, Barnes & Noble is offering free shipping and gift wrapping on NOOK for the holidays. Online shoppers can order any NOOK by December 22, 2011, at 11:59 pm (EST) for free delivery in time for Christmas (December 24, 2011). And in any Barnes & Noble store, customers can have their newly purchased NOOK device gift-wrapped at no cost.

The gift cards – from this special promotion or those purchased separately online or in-store – can be used to purchase any digital or physical content from Barnes & Noble including NOOK accessories, NOOK Apps™ and more. NOOK Tablet and NOOK Color customers will also be able to apply their physical or digital Barnes & Noble gift cards while shopping on their devices. For those customers who already own NOOK devices or are receiving them as gifts, Barnes & Noble makes it easy and fun to give the gift of reading with instant NOOK Book™ gifting. Simply visit and choose any NOOK Books from the more than 2 million available, or any high quality, popular NOOK Apps to give as gifts. Books and apps are delivered instantly to recipients on their NOOK Tablet or NOOK Color device.

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