Archive for the ‘Sony Ebook Reader’ Category

March 5 2010

Cheaper And More Powerful E-Readers On The Horizon?

Freescale Semiconductor, the processor chip company that produces chips for most e-readers (e.g. Amazon Kindle and Sony’s Reader) in the market today, announced earlier in the week that they are coming out with a new and improved chip (i.MX508 applications processor).

The faster processor is claimed to have twice the rendering performance of the current chip which will increase the device’s responsiveness (e.g. the page turning speed) and capacity of an e-reader to run applications and operate more quickly.

The other important factor is lower price of the new chip ($30 less).  More power at lower price?  Who doesn’t like that combination!  This would be music to consumer ears and wallets.  Apple might not be a happy camper since the new Freescale chip will drive down e-reader prices and put some pressure prices of the yet-to-be released Apple iPad.  The e-reader market gets more interesting as the competition heats up.  Expect Amazon to step up to the challenge by combining their newly acquired touch screen technology with the improved Freescale chip to create the next generation Kindle!

March 1 2010

Production Problems May Push Apple iPad Release To April?

There’s unconfirmed speculation that there are production problems for Apple iPad which is due for release later this month.  According to one of the suppliers, the supply of iPad’s on the initial release may be limited to 300K units (instead of 1M units originally planned) and that could push the release to April.

Is this another ploy by Apple to create a frenzy on the iPad tablet or are they pulling a Barnes & Noble Nook Xmas? The chance of real supplier issues is more likely since we’ve seen this from other new device releases.  Not to say Apple couldn’t plan this, but what do they have to gain from this?  Shorter initial supply creates more of a buzz from the free press (whether bad or good).  If Apple does release the limited supply and stick to the original date, then consumers are more inclined to have a ‘buy it now’ mentality.   On the flip side, the delay could drive a few more sales to competitors (e.g. Amazon Kindle, Barnes & Noble Nook, or Sony eReader) because of disappointed customers.  But if you are a true Apple enthusiast, what’s a few more days!

Regardless of the reality, can this be actually GOOD for Apple?  The fanfare is not the same without a production/supply issue.  Whether you are going to line up overnight at the Apple store or don’t care for version 1.0 of iPad, the suspense will end soon or in this case, we should say later!

wordpress visitor counter