Posts Tagged ‘kindle’

March 12 2010

Apple iPad Available For Pre-Order Today

apple-ipad-new

According to Apple’s site, you can pre-order your iPad for delivery/pickup (at store) on April 3 or late April depending on whether you want Wi-Fi or 3G.  Prices start at $499 for 16GB Wi-Fi to top of the line 64GB (Wi-Fi and 3G).  You get free shipping and there’s a pre-order limit of two per customer.

To accessorize your iPad, here are some items that might interest you:

  • iPad Keyboard Dock ($69) full-size keyboard, charging dock, and includes rear dock connector port and an audio line out port
  • iPad Dock ($29) for docking and charging; includes rear dock connector port and an audio line out port
  • iPad 10W USB Power Adapter ($29) 6-foot cable for charging through electrical outlet
  • iPad Case ($39) for protection against sratches and dents
  • Apple In-Ear Headphones with Remote and Mic ($79) for music and video listening
  • iPad Doc Connector to VGA Adapter ($29) for connecting to other devices (e.g. TV, projector) for watching slideshows and movies

Other options include:

  • Data plan (no contract) for the 3G starting at $14.99 for 250MB/month or $29.99 for unlimited through AT&T.
  • MobileMe Membership internet service at $69 for single user and $119 for family.
  • AppleCare Protection Plan at $99 which gets you hardware and software coverage and support for two years.

The total price of ownership adds up for this latest Apple device and Apple even offers a financing plan in case you haven’t saved up.  At minimum, for the price of the device, I would expect a few accessories (e.g. cover/case or charger) included as part of a package.  Until users get their hands on the device, the jury is still out on the whether the  iPad is a Kindle killer or just another expensive e-reader.

January 16 2010

E-Reader Features Really Key To Market Success?

We got an excellent glimpse of potential features for upcoming eReaders at the recently ended 2010 Consumer Electronics Show.  Each eReader vendor tries to pull from the crowd with distinguishing features such as color, duel-screens, and screen size, etc.  Are these unique features enough to sway potential buyers and capture market share?  Features are important, but accounts for only a part of the market puzzle. You may have the best eReader on the market with all the following cool features and still not be the market leader:

  1. Support WiFi, 3G, EVDO/CDMA and GSM connectivity
  2. Duel color screens (11.5 inches each) and duel-mode (LCD and e-Ink)
  3. Solar or battery powered
  4. Supports all eBook formats and a few Microsoft applications
  5. Android OS

This maybe a pipe dream, but the technology is out there!

Other ingredients to be market leader include first mover advantage, market timing, and product promotion.  This side of the success equation is not related to the physical eReader product (i.e. software and hardware), but how fast the product gets to the market and the distribution channel to support the product.  Amazon provides a great example of success at launching the Kindle.  We know the Sony eReader is rated higher than the Kindle, but Amazon’s product out sells everyone else.  We also have seen Barnes & Noble struggle with the Nook and their mistakes have proven costly (handing out $100 gift cards for  pre-orders that failed to meet  Christmas delivery commitment).

In summary, Amazon has proven that you don’t have to have the best eReader in the market to be successful.  To
be on top of the market, you just have to have a good product (not necessarily the best), get it out there before everyone else, and provide a good marketing campaign!

p.s. We’ll have to throw the above theory out the door when Apple jumps in with an eReader/tablet (mythical iSlate) since they have the Midas touch on eGadgets!

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